Additive manufacturing brings more convenience to the iconic Hush Puppies brand
The patented Voxel8 technology offers printed grid structures that can be used as inserts in midsoles
Published: Wednesday 14 July 2021 – 12:00
(Voxel8: Somerville, MA) – Hush Puppies, the iconic brand of Wolverine Worldwide, will commercialize Voxel8’s digital manufacturing technology in unique midsoles that provide enhanced comfort, support and durability.
The Hush Puppies brand has always inspired the casual lifestyle through optimism and fun and has stood the test of time by constantly looking for innovations in comfort and style for their loyal customers. The cooperation with Voxel8 will further increase comfort and arouse long-lasting optimism among its customers.
Founded in 2014 by Harvard University, Voxel8 leverages more than a decade of research and more than 25 patents to print functional features on fabrics. Voxel8’s ActiveLab system provides a complete turnkey solution including precision hardware, integrated software and advanced materials. Travis Busbee, CTO and Co-Founder of Voxel8, says, “Our printed mesh structures with precisely tuned mechanical properties are used as inserts in midsoles to provide improved shock absorption. In addition, we measured no change in shock absorption and a four times smaller change in thickness after 100,000 cycles compared to conventional foams. Our sustainable and scalable technology is changing the development and production of shoes with shorter design cycle times and tool-free production. Our software-controlled digital production opens the door to cost-effective, customer-specific designs in the future. “
“Voxel8 technology is gaining traction in leisure and sports shoes around the world, and Wolverine and Hush Puppies are valued partners on this path,” said Friedrich von Gottberg, CEO of Voxel8. “We’re excited to be supporting new product innovations at Hush Puppies, ramping up production from our Somerville, MA facility, and expanding into Asia for volume production.”
“Hush Puppies is excited to build on our history of comfort innovation with the Voxel8 partnership,” said Kate Pinkham, VP / GM of Hush Puppies. “The brand invented casual more than 60 years ago, and we aim to bring a fresh, innovative approach to the brand as we look to ‘Reinvent Casual’ for the next 60 years.”
About Hush Puppies
In 1958, Hush Puppies introduced a new type of shoe to the world; Shoes with a casual style and a casual attitude to relax. Hush Puppies is a global brand, household name, and cultural icon that embodies the carefree spirit of its beloved Basset Hound. It’s the most popular shoe, accessory and clothing brand that offers the right mix of timeless style and dependable comfort. Hush Puppies is a division of Wolverine Worldwide Inc., a leading global marketer and licensor of branded footwear and apparel for leisure, active lifestyle, work, outdoor sports, sports, kids and uniform. More information is available at www.hushpuppies.com.
About Wolverine worldwide
Founded in 1883 out of a belief in the possibility of opportunity, Wolverine Worldwide Inc. is a leading global marketer and licensor of branded footwear and apparel for leisure, active lifestyle, work, outdoor sports, sports, kids, and uniform. Through a diverse portfolio of highly recognized brands, Wolverine Worldwide products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell, Saucony, Sperry, Hush Puppies, Wolverine, Keds, Chaco, Bates, HYTEST and Stride Rite. Wolverine Worldwide is also the global shoe licensee of the popular Cat and Harley-Davidson brands. Based in Rockford, Michigan for more than 130 years, the company’s products are sold by leading retailers in the US and in approximately 170 countries and territories worldwide. Visit www.wolverineworldwide.com for more information.
Voxel8’s sustainable, digital multi-material manufacturing technology was founded by Harvard University in 2014 and is revolutionizing the design and manufacture of shoes, clothing and related products. The ActiveLab solution from Voxel8 digitally prints flexible elastomer materials with spontaneous coordination of mechanical properties and thus offers embedded functionality and high-resolution graphics in a tool-free manufacturing process. Voxel8 enables rapid product development through prototyping to production so that brands can react quickly to market trends and consumer demands in real time and identify the potential for customization and local production. Learn more at www.voxel8.com.
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