A dog groomer who has become an internet sensation has won an award.
LoveMud Mobile Dog Grooming, based on Cranleigh Avenue, Rottingdean, was named East Sussex’s Best Dog Grooming and Pet Care Service at the UK Enterprise Awards 2021.
Founded in 2012 by Caroline Donoghue, LoveMud is a mobile dog groomer fully equipped to make any pooch shine and visit customers in Rottingdean, Ovingdean, Woodingdean, Brighton, Saltdean & Peacehaven.
Caroline said: “I am absolutely thrilled to have won this award. I treat every dog like my own and I love what I do.
“I have customers all over Brighton and Hove; some even travel over an hour to visit me because of the way I work and the relationship I have built with their dogs.”
Caroline has eight years of grooming experience and believes it should be as stress free and comfortable as possible for the dog. She does not use restraints unless required for safety reasons) and uses positive reward-based training techniques throughout the grooming process.
Recently, Caroline saw her TikTok account, a video sharing social network service that shows the way she works, go viral. Your account had over 60,000 subscribers worldwide in just three months, including Australia, Poland, the US and six million video views.
She said, “I started making live grooming videos in February as I believe the grooming industry should be evolving.
“There is a need for industry regulation and I see a gap in understanding dog behavior to ensure the safety of both the groomer and dogs, and I feel that my videos help fill that gap close.”
From spaniels to French bulldogs to Hungarian vizslas, LoveMud offers bespoke services for all dog needs, be it a complete groom, refreshing washing and drying, or a pedicure for the paws.
People can view the LoveMud TikTok channel by searching for lovemuddoglady.